Converse beautifully entwines itself with the musicians

The Converse rubber tracks studio is in Brooklyn and offers free recording time to musicians who otherwise may not be able to afford it.

How great is that! This is a great example of evolved symbiotic marketing wherein the brand fully understands its consumer and invests in empowering him.

Converse Rubber Tracks Pop Up Studio in Barcelona, Spain
Converse Rubber Tracks Pop Up Studio in Barcelona, Spain

Its not only free studio time thats on offer here, Converse also hosts pop up studios all over the world providing musicians a chance to record, with no expectations of shoe promotions in return.

Budding, working musicians can apply online http://www.converse.com/rubbertracks post which their application is reviewed and a call to gauge exact requirements is made followed by scheduling of the meeting.

This is what Converse had to say in an interview with Fast company:

AS A MARKETER, WHEN YOU FIGURE OUT WHO YOUR CORE CONSUMER IS, YOUR JOB IS TO OBSESS OVER THEM AND SERVE THEM.

I say include this in Marketing’s 5 Ps or 7 Cs or whatever the age old theory still preaches.

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