Agnotology – Studying the spread of ignorance

How do people or companies with vested interests spread ignorance and obfuscate knowledge? Georgina Kenyon finds there is a term which defines this phenomenon.

This phenomena is the primary reason why Marketing has the reputation of misleading or confusing customers. Thoroughly understanding this phenomena and ensuring we, as future Marketers, do not contribute to it is crucial in sustaining a customer’s belief in any marketing communication.

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Source: The man who studies the spread of ignorance

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