Tag Archives: Confusion

Agnotology – Studying the spread of ignorance

How do people or companies with vested interests spread ignorance and obfuscate knowledge? Georgina Kenyon finds there is a term which defines this phenomenon.

This phenomena is the primary reason why Marketing has the reputation of misleading or confusing customers.¬†Thoroughly understanding this phenomena and ensuring we, as future Marketers, do not contribute to it is crucial in sustaining a customer’s belief in any marketing communication.

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Source: The man who studies the spread of ignorance