All you Game of Thrones fans out there, this post goes out to you!
Since it’s inception, GoT has been infamous for ruthlessly killing off some of the show’s most loved characters and having unfathomable plot twists that would leave even the know-it-all book readers a bit appalled to say the least.
What this has done for the stupendously popular TV series is to get it’s fans talking about all the happenings of the show on social media, blogs etc and friends of fans to hate this or love this but receive this information nonetheless.
Even the non-believers of the TV show know the name of at least one of the 7 houses and definitely know of the existence of dragons! So how does this happen?
Well, with each new episode there is either love or hate expressed by the devout fans in the form of a flurry of social posts and subsequent debates on those posts! But the “magic potion” of this phenomena lies in the new converts that keep adding on and building on the conversation.
But as every business follows an “S” curve of growth, so does the popularity of a TV show. It seems now that the organic talkability around GoT is declining and this decline is further accentuated by the not-so-power packed episodes of the latest season.
So what does Game of Thrones do? Well they launch a series of parodies and musicals with the whole cast and one exclusively featuring the most loved character: Daenerys Targaryen!
Coldplay’s Game of Thrones: The Musical (Full 12-minute version)
And the winner,
Rastafarian Daenerys Targaryen!
Well, whilst this created a fair amount of buzz around in social media and revived some of the dead conversations around the Game of Thrones brand, it was all for a good and noble cause.
This Game of Thrones mash-up with Coldplay was done for a comedy charity event: Red Nose Day arranged by NBC
So a social cause leading to earned social (media) PR, now that my friends is how you seamlessly keep a conversation going with your fans!
Red Nose Day: http://www.nbc.com/red-nose-day
If you liked the videos, make a donation!: po.st/RedNoseThrones
image courtesy: http://www.fanpop.com/clubs/game-of-thrones/images/37310728/title/game-thrones-wallpaper